Punyotai ThamjamrassriA theory of new product designA case study of how the process lead me from trends to user needs research to new product design6 min read·Nov 26, 2019----
Punyotai ThamjamrassriA case study of Customer DiscoveryDesign thinking can be applied in an early-stage startup to find product-market fit5 min read·Nov 26, 2019----
Punyotai ThamjamrassriA service design case study- Cake MonsterThe project was part of my undergraduate dissertation and it was also exhibited in Tokyo Designer Week 2014.4 min read·Nov 25, 2019----